Month: June 2023

Metrics – they’re everywhere in business, right? I’ve seen businesses measure too much and some not enough. And it can be hard to know if you’re sitting pretty or missing out. And the big question is: are you even measuring the right things?

Here’s a real-life story for you

I recently worked with a client who was having a rough time with their sales. They had a big sales team and plenty of data, but something wasn’t quite right.

They were laser-focused on lagging indicators – the stuff that shows you what’s already happened. But here’s the thing: no matter how hard you stare at a lagging number, you can’t change it. It’s like shouting at the TV during a footy game – the outcome’s already been decided.

This approach meant they were in the dark about the stuff that really mattered: the actual steps leading up to a sale.

So, what did we do?

Working with the leadership team and the sales manager, we rolled up our sleeves and got down to business. We honed in on what the sales team should be focusing on. We got clear on the key parts of the sales process and what would really move the needle on those sales targets. And we set up measurements for those key areas.

It’s like we suddenly had a giant magnifying glass. All the stuff we wanted to measure was in clear view, and our goals were right there with it.

The sales team got it – they knew what they needed to focus on. And they had the right tools to keep everyone accountable and in the loop. Those new scorecards were a game changer – they made sure the right people had the info they needed, when they needed it.

And guess what? Over time, the sales team got their mojo back. Sales became steady again, and the process was more consistent.

Now, it’s your turn

So, time for a bit of honesty – are you measuring the right things in your business?

If you’re not sure, then let’s chat. Your business deserves clarity. Your team deserves to know what they’re aiming for. And you deserve to have a handle on your metrics.

Give me a shout, and let’s talk about how we can bring structure, clarity, accountability, and better communication into your business. The right measurements can make all the difference, and I’m here to help you find them.

We are excited to announce that we have just launched Your2IC’s brand new website! The upgrade makes it easier for business owners to find the support and information they need – and easier for Your2IC to help them better in running their business.

“We understand the headaches of a small business owner – cash flow management, attracting and retaining staff, sometimes even their own personal hurdles,” Your2IC owner Dave Hamilton explained.

“That’s why we spruced up our website. Now it’s easier for visitors and clients to connect with us and to get the support they need. It also better reflects who we are and what we do.”

Business coach plus more, supporting small business growth

Your2IC is a business coach, general manager on-demand, and fractional integrator rolled into one. We are glad to support small businesses and clients in various industries, including IT services, manufacturing, professional services, agribusiness, event management, non-profits, distributors, and training organisations.

We are proud to be helping business owners move forward and overcome challenges, and glad to hear from them about how our work has helped their business. for one, was happy that we enabled them “to recoup a severe deficit and increase our membership base.”

Anna of Wonderland RV, also our client, told us how “Your2IC has been a fantastic mediator, always able to get our directors back on track, focused and aligned to our core values.”

Sanity and less stress for business owners

Your2IC looks ahead to helping more business owners deal with their struggles before their stress mounts up into burnout. Dave explains, “We aim to walk side-by-side with our clients, helping them to regain sanity, get back on track, and focus on their priorities.”

“Being a business owner myself, I know how passionate we can get. When everyone has already gone home, we’re still chugging away at our to-do list. Sometimes we have to work till unholy hours and even on weekends.

“But I also have a family. I understand the importance of balance. My goal is for small business owners to have more of that, by streamlining their work and coaching them to success.”

Learn more about how Your2IC can support your business – visit https://your2ic.com/ or browse How We Can Help.

If you’re looking for a new website too, talk to the team at B2Me Marketing!